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Legal

Privacy Policy

Last updated October 25, 2026

This policy explains what personal information Empire The Luxe Lab ("we", "us") collects through this website, why we use it, who we share it with and the choices you have.

What we collect

  • Customer accounts: sign-in, orders and addresses are provided by Shopify, not by this website. Website logins are for store staff only.
  • Orders placed before our move to Shopify: the items, addresses and order details from those orders, kept as read-only history.
  • Marketing consent: whether you have agreed to receive marketing emails or SMS, and where you signed up.
  • Reviews: the rating and text you submit, a name that is shown publicly, and an email address that is never shown and is used only to contact you about your review. Reviews are checked by our team before they appear.
  • Restock alerts: your email address and the size you asked us to tell you about.
  • Newsletter sign-ups: your email address and/or phone number.

What your browser stores

  • Staff sign-in session: keeps store staff signed in on this device.
  • Bag: a reference to your Shopify bag, so the pieces are still there when you come back.
  • Wishlist: pieces you have saved on this device.
  • Recent searches: your last few searches on this device.

These are stored in your browser's local storage. The website itself runs no advertising trackers. Shopify's checkout uses its own cookies for payments and fraud prevention. You can clear stored data at any time in your browser settings.

Analytics

The website itself runs no advertising trackers. Our hosting provider records basic, aggregated visit statistics (such as page views, referring sites and device type) that we use to understand how the site is used.

Why we use it

  • To take, deliver and support your orders, including returns and refunds.
  • To run your wishlist and bag.
  • To send you messages about your order (confirmation, shipping, cancellation) and alerts you ask for, such as restock alerts.
  • To send marketing emails or SMS, only if you have opted in.
  • To show approved reviews, prevent abuse and keep the site secure.

Who we share it with

  • Shopify: runs our checkout, payments, order processing, order emails and customer order accounts. When you check out, the details you enter (name, email, addresses, phone, payment details and your order) are collected and handled by Shopify. See Shopify's privacy policy.
  • Website hosting provider: stores the website and its own data on our behalf: staff logins, reviews, restock requests and newsletter/SMS sign-ups.
  • Delivery carriers: your name, address and phone number, to deliver your order.

We do not sell your personal information. We may share information if the law requires it.

How long we keep it

  • Order records are kept for as long as we need them for accounting, tax and returns.
  • Reviews and the email given with them are kept until you ask us to remove them.
  • Marketing details are kept until you unsubscribe.
  • Restock requests are kept until we have sent the alert, or until you ask us to remove them.

Unsubscribing

You can unsubscribe from marketing emails at any time by replying to any marketing email and asking us to, or contacting us. To stop marketing SMS, reply STOP to any message. Order messages are still sent while you have an open order.

Your choices: a copy or deletion

You can ask for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Contact us using the details below and we will respond within 30 days. We may need to confirm your identity first.

Children

This site is not meant for children under 13, and we do not knowingly collect their personal information. If you think a child has given us information, contact us and we will delete it.

Changes

We may update this policy. The date at the top shows when it last changed.

Contact us